Rabbit Eye Movement is a must for pop culture lovers, as it covers the urban art/illustration niche in Vienna. It is colorful, large and in your face, showcasing graffiti and other types of street art both from Austria and abroad. They have an impressive international network of artists interested in urban art and regularly release videos that chronicle their collaborations. What is great about REM is that they act at the same time as an art space, an agency and a gear brand, not to mention they have their own café. Beyond organizing exhibitions and inviting artists to pursue collective projects, they produce merchandise such as clothing and artist prints. Their demand was so huge that they have recently launched an official REM-branded gear. Check out their spring release, the limited edition screen prints “Anatomy Sheets”!