RICHARD PRINCE

Spanning Richard Prince’s work from the 1970s to the present, the ALBERTINA Museum’s major exhibition focuses on his photographic practice, presenting iconic series such as Fashion, Gangs, and Cowboys, alongside rarely seen and previously unseen works.

At the intersection of installation and painting, Prince’s art offers a provocative, nuanced interrogation of societal norms, challenging the boundaries between original and copy, art and the everyday. With irony, humor, and a sharp critical eye, he exposes the pictorial world of consumer society. His legendary Cowboys series, in which Marlboro advertising posters are re-photographed, exemplifies this approach, turning images of masculinity and media myth-making into incisive, critical reflections.